Most IT service providers market themselves locally and rely on intermittent strategies. Some only invest in promotions when business is slow, never post on social media, or utilize Google Ads. Certainly, this was typical in the past, but not today. The global economy has opened the door to a world of opportunities. MSPs cannot waste that potential with sporadic marketing efforts.
No matter the business’ vertical or size, every prospective client should know about the various communication-enabling solutions you have to offer – a message you should deliver to your target audience as often as possible. Especially with the shift to remote work, the importance of highlighting effective collaboration has only increased.
It seems like an easy sale, right? Business leaders are well aware that technology is necessary, from computers and phones to printers, but what about their communication avenues? Some organizations know they could improve but don’t know what applications to use. Others don’t even realize there are better options out there. If your MSP wants to present itself as an all-in-one communications expert, it is up to you to convey that message.
1. Get the Word Out
Though it certainly doesn’t have to be everything, effective collaboration should be a prominent piece of service providers’ marketing strategies. Consider utilizing email campaigns, newsletters, Google Ads, social media promotions, and event sponsorships.
How do you get your audience’s attention? Utilize stories about current clients that are benefiting from the services you offer. Doing so will add a personal touch and create a level of trust right off the bat. Leveraging statistics can also be useful to convey the practicality of communication-enhancing products. There is no better source to convince potential clients than a subjective one.
Who should be accountable for this job? If you don’t have a marketing department, consider delegating a few team members to take the task. At the end of the day, as long as you get your message out, that’s all that matters.
2. Choose the Right Message
Communication is a key component of every business. With many employees working from home, it is even more important to emphasize efficient collaboration among team members and their customers.
What can you offer your clients? Consider collaboration tools such as messaging applications, productivity trackers, and video conferencing. These solutions enhance teamwork, output and ultimately make the staff’s workday easier. For clients in need of a more all-inclusive platform, highlight Microsoft Teams and its various methods to keep everyone connected and on track.
Hosted VoIP can also be a useful communications tool for remote workforces. For example, users can utilize personal smartphones, tablets, and computers to make and receive calls using the business number. That practice both increases professionalism and makes WFH simpler for employees. VoIP also integrates with other platforms such as CRM, giving customers a better experience.
3. Consistency is Key
One-and-done conversations don’t exist in the sales/marketing world. Just as 2020 brought on a new way of working, the future is bound to bring more technological advancements with new applications and enhanced collaboration tools. Your stack and your messaging will have to change also.
Make an impression with your target audience by conveying your expertise and sharing information about the various types of solutions that can help their organizations thrive. Let them know that with the proper tools in place, their team will see huge benefits, from increased productivity to higher customer satisfaction. Convey this message continuously, and you won’t be disappointed.
If you enjoyed this blog, you might also be interested in the blog: Four Reasons Why Your Clients Want VoIP Mobile Applications