Do Your Clients Need an Extreme Communications Makeover for 2022?

Do Your Clients Need an Extreme Communications Makeover for 2022?

With 2022 just weeks away, now is the perfect time to look for ways to empower and improve the businesses your MSP supports. Which technologies could boost employee performance and efficiencies, elevate customer satisfaction and retention, increase revenue and profitability, or meet other company-specific goals? 

MSPs must continue to find new ways to provide more long-term value to their business clients. In today’s competitive environment, every company needs to keep pace with its customers’ constantly changing requirements and demands. IT services firms that continually deliver business-enhancing solutions for their clients tend to enjoy greater retention and command premium rates.

Increasing the options in your portfolio can add more than revenue to the bottom line. MSPs need to move beyond the basic networking, patching, and help desk solutions to offer solutions that deliver even more value for today’s businesses.

Some of those more vital options for boosting productivity and customer satisfaction involve communications. With the WFH and hybrid work push, companies need virtual collaboration tools to maintain, if not increase, productivity and keep everyone connected. Employees are relying heavier today on the technologies that MSPs offer to replace in-person communications.

Here are a few of the options that can empower your clients and their team members.


Enhancing communication among employees and business customers is more important than ever. VoIP and UCaaS should be key offerings for MSPs that support remote workforces. 

Cloud-based systems empower employees, allowing them to use personal smartphones, tablets, or computers to make and receive calls, just like their traditional office phones. VoIP lets team members operate effectively without compromising call quality or productivity if working from corporate-owned buildings is no longer an option.  

Virtual systems provide workers with more advantages than traditional phones. They can receive text messages and voicemails through email, alter call routing, and utilize a variety of pre-recorded directories. These features allow your clients to communicate more effectively with customers, co-workers, and others from anywhere. 

Unified Communications takes that further, providing a one-stop-shop for team activities and collaborations. One-on-one and one-to-many video calls have the same look and immediacy as in-person conversations. Teamwork activities become fairly effortless with easy access to messages, calls, and related files.


Providing a platform that allows users to host video meetings and store and share documents and other data is a great way to increase client productivity. Microsoft Teams accomplishes that by putting all your clients’ information in a single place, including voice recordings, documents, files, meeting notes, calendars, and other data. These applications also help organizations track projects and assess the participation of each individual. Understanding which employees contribute the most, or least, can be handy for performance reviews. 

Now that most office-based businesses have a remote workforce, Teams’ cloud-based flexibility is hugely beneficial, giving employees access to OneNote, SharePoint, Planner, and shared documents from any device.

Microsoft Teams is an excellent stand-alone tool but is even more powerful when integrated with a hosted VoIP platform. This tandem lets employees make and receive calls from Office 365 leveraging a variety of devices. 

A Portfolio of Collaboration Tools

Tracking tasks, goals, and projects in remote work environments can be difficult without the right tools. With a distributed workforce, providing applications that will keep everyone on the same page are bound to be well received by any business client. Task management solutions are a significant first step to simplifying peoples’ workdays. These tracking tools provide a detailed overview of the overall workflow and specific projects to improve productivity and management oversight. 

Messaging applications are also a must in today’s business environment. Whether a boss is offering instant feedback or an employee is having a stress-relieving chat with colleagues, these apps provide an excellent way for everyone to stay connected. The additional ability to share files, access archives, and create separate groups and channels helps companies increase efficiency. 

People cannot communicate everything through chat. Web conferencing tools are essential for teams to brainstorm and share feedback with the added benefit of seeing everyone’s faces. Most video apps also allow users to share screens, remotely control various features, and utilize drawing tools, creating as close to an in-person experience as possible. 

Generate New Monthly Recurring Revenue Streams

Many experts are predicting that businesses may never see a return to pre-pandemic activities. Remote and hybrid workplaces are likely to remain and could gain even more traction in the coming years. Whether working from home full-time or adopting a hybrid model, demand for more collaborative and advanced communications should remain strong for quite some time. 

MSPs have an exceptional opportunity to take advantage of these shifting workplace requirements. Collaborative and flexible communications are an even more essential part of your clients’ operations today, and offering these solutions helps drive incremental MRR and long-term value for your business. 

Now is the perfect time to provide that type of power to the businesses your MSP supports. Give them an extreme communications makeover to strengthen their productivity and bottom lines while boosting your customer retention rates and profitability.  

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